Link baiting is the latest buzzing process in the SEO world and has come to be the preferred way to natural link building. It involves the process to create something that naturally attracts backlinks for your web page which finally attracts a lot of visitors.
Techniques of link bait
- Free Tools: create some sort of tool that is useful enough that people link to it. Automated tools that query data sources, combine information or conduct useful calculations are extremely link worthy.
- Web 2.0 Applications: Although the term Web 2.0 is more of a buzzword than a technicality, applications that fit the feature set do get a fantastic number of links from the web community and followers of this trend. Think maps, forums, communities, sharing, tagging, RSS, and Blogs.
- Informational Work Documents Link bait: Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience on the industry trends through which readers can benefit. If you can get high-profile persons in an industry to collaborate, your chances for developing "link-bait" substantially increase.
Link bait helps your website rank well through SEO in great amount as it creates more links to your site, which send potential customers your way. After all, the whole purpose of SEO - coming up high in the search engines is about reaching more people.