Wednesday, March 18, 2009

To Optimize Your SWF Applications For Search Engines

  1. Establish your search-related goals by identifying business-critical keywords for which you must compete, and how these terms can inform content decisions.
  2. Create unique URL's for the important sections of your site, based on your established search goals.
  3. Pass variables into your SWF file to tell it what content, or state, to display based on the content for the unique URL.
  4. Based on your available data structure, ensure that the SWF content can also be displayed in the HTML source for each unique URL. If possible, utilize XSL to transform your XML source to create both the HTML and SWF content, embedding the text in the HTML source by using the noscript method.
  5. Make sure your primary navigation is in HTML.
  6. Don't over-design the transition effects between important sections of your site. The browser needs to refresh when transitioning to a different URL. Save the animations, transition effects, and other interactive elements for the noncritical pages/sections of your site.
  7. Avoid pop-up windows.
  8. Create an XML and HTML sitemap.
  9. Create and submit a video sitemap if you're using video assets.
  10. Create a robots.txt file.

Tuesday, March 17, 2009

Some Basic Facts About Ajax

Ajax isn't SEO friendly. Search engines don't run JavaScript and can't see AJAX-delivered content. AJAX created navigation goes nowhere; spiders can't see the links so they won't follow anything." Also, Ajax is not easily accessible to people who have vision difficulties (site readers cannot read it). Therefore, if you want to rank you need to continue doing some things the old-fashioned way. That means creating static HTML pages, using a sitemap having text links, and writing lots of great content for the spiders to follow and find.

Although Ajax isn't search engine friendly, there is a new Ajax powered search engine. This search engine is AJAX-powered social search engine that provides users with additional details such as the Alexa Ranking, Google Page Rank and domain age for each website."

Wednesday, March 4, 2009

How To Get Ranked For Multiple Keywords In Google's Search

To get high rankings on Google for several keywords of your website is crucial. The more keywords that are related to a special topic can be found on your website, the more likely it is that Google will find your website relevant to that topic.

There are two ways to target multiple keywords on your website. If you choose the wrong way, search engine crawler will think that you are a spammer. If you choose the right way, your website will get higher rankings. Below are some points that will help you to get high rankings for as many keywords as possible.

  • Remove keyword stuffing from your website
You won't get high rankings on Google by just adding multiple keywords on every web page and separate them with a comma. These websites usually have extremely long meta tags with hundreds of keywords this process is called keyword stuffing and all search engine crawlers consider this as spam technique. You actually risk your search engine rankings if you use this method on your web pages. Check if your web pages containing long keywords lists. If yes, remove them from your pages.

  • Optimize different pages of your website for different keywords
If you optimize a web page for one keyword/Keyphrase, then your web page will be very relevant to this keyword but If you add many keywords on the same web page, then the web page will be somewhat relevant to many keywords. It is much easier to get high rankings if the web page is very relevant to the searched keyword. For that reason, you should optimize as many pages of your website for as many keywords as possible.

The keywords for which you optimize your web pages should be related. Find the best keywords for your website and then optimize different pages of your website for different keywords.

  • Add keyword modifiers and combine these variations
Add modifiers to your selected keywords on your optimized pages.
It's usually a good idea to combine all of keyword variations in one sentence (for example for your web page title can be like: Desktop Virtualization Solutions - Work from Anywhere with Mokafive LivePC.) With this single sentence, your web page can be found for many keyword combinations that are included in this sentence.

If you optimize many web pages of your website for different but related keywords and if you add variations of each keyword to each page than the content of your web site will be perfectly optimized for high rankings on Google.