Tuesday, October 16, 2007

Few Do's And Don’t To Be Kept In Mind While Doing SEO

Search Engine Optimization is a business speculation and requires attention and effort in order to succeed. Essential that search engine content is optimized for search engine placement.
There are few Do and don’t that needs to be kept in mind while you optimize your website.
It’s essential that you keep a track of all the Search Engine Optimization factors when you start with the basic analysis of your website. Good amount of traffic will result if a website ranks well in search engines that are why strong placement in search engines for critical keywords and phrases is essential. Below are few SEO Do’s and Don’ts to follow for your website.
Search Engine Optimization Do’s:
  • Main Titles: The basic definition of a website is the collection of WebPages under a single domain. For each webpage there has to be a unique Title Tag. A unique page titles throughout a website is important. Websites typically contain many WebPages and using unique titles on WebPages will help highlight different keywords and key phrases.
  • Quality Related Links: Links from related or relevant sites are more important than generic links from unrelated websites. Links are seen as “votes” of quality content. Search engines consider quality links from websites that contain related or similar content more importantly, than links from unrelated websites.
  • Anchor Text: Using different anchor text to link to a website is seen by search engines as “natural” linking. Search engines use the anchor text of a websites incoming link as part of their algorithm to determine a websites theme.
  • Keep Fresh content: Search engines take this inot account that how often the content is updated or added. Search engines Crawler come to website on regular interval. Add new content or WebPages daily or weekly to increase a search engine spider’s frequency. Consistent related content is critical to encouraging both visitors and search engines to return
  • Important Tags: Use header tags and cascading style sheets in your website design. Many search engines value H1 and H2 tags more than others. The assumption is that header tags are used to highlight the most important items or themes that appear on a page.
  • Keep Navigation simple and easy: keep the navigation of your website simple, easy and accessible from each internal page. So that a visitor is not lost in between of website and frustratingly he might quit out of your website.
Search Engine Optimization Dont's
  • Keyword Stuffing: Don’t stuff web pages with keywords that is similar to or the same as the webpage’s background color. Most search engines have ways to detect keyword stuffing. Keyword stuffing will likely result in a search engine banning your website from the database.
  • Cloaking: Cloaking is when the website identifies the IP address of a search engine spider and feeds the spider content that it is not really on the page.
  • Don’t Sacrifice Quality: While search engine optimization is important, it is equally important that the content on a webpage should make sense. Don’t put irrelevant content on your website that will someday annoy the search engines.
  • Don’t use Spam techniques: Don’t spam search engines, don’t conduct email spam campaigns, and don’t spam forums, don’t go for link farms.

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