Thursday, December 6, 2007

Whitepapers : Powerful Marketing Tools

These days’ white papers are powerful marketing tools used to justify implementing solutions. White papers basically discuss a specific business issue, product, or competitive situation. White papers are used to educate customers, collect leads for a company or help people make decisions.

In many cases, they summarize information about a topic, for example the results of a survey or study and then suggest a proposal for action, with the research data providing the justification for the action.

There are really only two ways to write white papers:
  1. By focusing on your self-interests or
  2. By concentrating on the interests of your readers

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