BBC News Exposes : Hijacked Web Search Results

Recent news on BBC exposed that the hackers have hijacked web search results. A huge operation has come up to raze web searches and trick people into visiting nasty websites have been let down.

For detailed information visit the link below
http://news.bbc.co.uk/2/hi/technology/7118452.stm

Ever Wondered Why To Implement Robot.txt File

Have you ever wondered how to check your robot.txt file that weather it’s implemented on your website or not. So to navigate that it’s very simple just open your web browser and enter www.yourdomain.com/robots.txt to view the contents of your robots txt file.

You must be wondering why to implement robot.txt file on website the answer is simple
If your website doesn't have a robots.txt file then search engines will automatically index everything they can find on your site.

There are two important official commands for the robots.txt file: User-agent and Disallow. Do not use more commands than these.

• Don't change the order of the commands. Start with the user-agent line and then add the disallow commands:

User-agent: *
Disallow: /cgi-bin/

• Don't use more than one directory in a Disallow line. "Disallow: /support /cgi-bin/ /images/" does not work. Use an extra

Disallow line for every directory:

User-agent: *
Disallow: /support
Disallow: /cgi-bin/
Disallow: /images/

Webinar’s Have Many Advantages: Flexibility To Cost-Effectiveness

Webinar’s is shortform for Web based seminars or you can say Webinar’s are basically a conference room based seminar; where the participants view the presentation through their browser and listen to the speech or lecture through their telephone lines.

Webinar’s are now becoming the new choice in web conference as they are easily reachable to anyone with an internet connection, computer and telephone line.

What are Webinar’s used for?

• Webinar's are primarily used to train a large number of people
• conduct large scale meetings
• build brand and generate sales leads.
  
• Additional corporate announcements to focused groups
  
• and press conferences.

Blessing of Web 2.0 : Online Social Network

Online social networks are one new trends of Web 2.0. Online surfing people use them to stay in touch with their friends/colleagues, meet new people, and make work-related connections and much more. A business can make money using a social networking site by advertising their business on it

Open Social by Google is helping people create Web applications that can be used on virtually any social networking site. Other sites are helping Google develop this tool. OpenSocial provides a common set of APIs for social applications across multiple websites. With standard JavaScript and HTML, developers can create apps that access a social network's friends and update feeds.

Mistakes That Effects Your Search Engine Rankings

It takes a lot of time and efforts on optimizing a website it includes different strategies to get higher search engine rankings for website, but sometimes website fails to get preferred results or say website fails to get ranking on top Search engines, just because of some mistakes.


Below are jotted some few common mistakes that has bad effect on your Search engine rankings.

1. Keyword Stuffing: Using the same keyword again and again or putting same keywords in your keyword Meta tag is known as keyword stuffing and considered as spam by search engines. You must avoid it as it may harm your search engine rankings.
2. 301 Redirects: Redirect is used to re-route users from one URL to another. From search engine point of view use only ‘301 redirect’ which is the safest method to redirect.
3. Duplicate Content: always have unique and informative content for users on all web pages, it must be related to your business.
4. Cloaking: Cloaking is spam technique used by some to display different pages to the search engine spiders than the ones normal visitors see. You should always avoid any form of cloaking as it strongly forbidden by most major search engines now.
5. Navigation and internal linking: Proper navigation and internal linking also matters a lot. Navigation menu should be easily accessible by users. Make sure that the anchor text linking to pages within your own website is relevant to the target page.
6. Over-do Optimisation: Over optimization should mot be done as it predicts that your site has been designed for search engines and not for users. It may drop your search engine rankings as search engines are now able to detect over optimized sites so you must avoid over optimization.

Google Purchased DoubleClick

Google paid $3.1 billion for DoubleClick, which is also the owner of a very large search engine optimization company called Performics. Now that Google has acquired the Internet advertising giant DoubleClick, what are they planning to do with its search marketing company Performics?

How To Combine SEO with Ajax Based Websites

AJAX is a technology based on JavaScript that can get information flawlessly in the background onto an already loaded web page. First thing to remember before you start making your website is to build your site's structure and navigation using only HTML, Googlebot will be joyous looking at the HTML. Then, once you are done with website designs, link and content, you can flavor up the look and feel of the website by using Ajax as visitors with modern browsers can enjoy Ajax Features.

Design your website for Visitors and Search Crawlers too

One should always create website for Visitors also and not just for search engines. When you're designing your Ajax website, think about your visitor who may not be using a JavaScript-capable browser.


To read more about how to combine Ajax with search engine friendly design. Click the link below. Michael Wyszomierski and Greg Grothaus of Google have jotted down a very interesting article on the use of Ajax and search engine friendliness.


http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html