Thursday, September 18, 2008

How Your Web Page Titles Can Help You With Local Search

If your website sells something for related to a special area, it is crucial that your website gets found by the right people. One of the easiest ways to get found by people that live in business targeted area is to optimize your web page titles.

What is the web page title?
The title of a web page is the text that is written between the title tags in the HTML code of a web page. The web page title is displayed in the web browser window and it is usually used as the linked text heading on the top when your website appears in the search results.

Importance of having optimized web page titles.
Title is the major factor that search engines use to rank web pages. A good web page title greatly improves the chances of getting high search engine rankings.

Change your web page title so that it gets better local rankings.
By changing your webpage title you'll benefit from targeted traffic and you'll get more sales than before. Here are some things that you can do to improve your web page titles:

  • Include the name of your business, important keywords and your city in the title of your homepage:E.g. High Heels - The shoe shop for inexpensive footwear in London

  • Depending on your business size and type, change the order of Meta keywords. Big brand businesses should list their company name first. If your business is new then it's usually better to list the keyword first: E.g. The shoe shop for inexpensive footwear: High Heels in London

  • Use a different title tag for every page. This is important. The title should reflect the content that can be found on the page. For branding purposes, the titles should contain your company name and a popular keyword for which you want to be found on search engines: E.g. High Heels: Buy inexpensive sneakers in London

  • Do not use special characters in your titles. Avoid symbols and other special characters. They might not be displayed properly on all computers and your website might look strange in the search results.

If you update your web page titles as discussed, your website will get better rankings on search engines and it will be found by people who live in the right targeted area where you want your business to grow.

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