Focus For On-page SEO

It’s very important from seo perspective to have your Meta-tags in proper order and patterns, as for crawler’s meta-tags are very important to catch online business. On-page SEO factors deal with the elements that are on the actual web page in the code. In SEO title tag is the strongest on-page SEO factor, so it's important to pay attention to it.

• Make your title tag that is short and eye-catching, with keyword combinations if possible.
• Title tag should still reads cleanly; do not have an unintelligible keyword-stuffed title, as this will display in the search engine listing for your website.
• If you are a well-recognized brand, such as Nike, you can place your name at the beginning of the page title. This lets you build on the trust in your brand.
• Less well-known companies should place their names near the end of the title, so that a browser's focus goes to the keywords in your title.

Organize Your Website Into Clear Sections

When structuring a website you should go for clear, easy-to-navigate and search engine friendly website architecture. This is good SEO practice for both search engine crawlers and visitors point of view. To do this you must organize your website into clear sections, so that in future also you can expand your website by dividing your website into manageable sections.

Here's a basic example of good site architecture:
1. example.com/cars/

2. example.com/cars/sports-cars/

3. example.com/cars/sports-cars/ferrari/

There are many advantages to have good website architecture.

Easy to navigate: The intermediate and advanced user can easily navigate through the website structure which makes it very simple to understand the website.

Easy to maintain: when website is divided up into manageable sections it is easier to maintain than a site with an unorganized structure.

Well Defined Hierarchy: Pages with more generalized information are at the top of the hierarchy. As you navigate deeper into the site, pages present more specialized information.

What Optimal Keyword Density Should Be Used

Once you are done with your top keyword phrases and search terms what do you do next? It’s the implementation of your service specific and targeted keywords in the content, Meta-tags and other tags of the website to achieve a proper keyword density on the website for the targeted keywords. This will help to boost your search engine rankings also. The best possible keyword density range for strong search engine rankings is 5% – 15%. Below is a measure of the keyword density to what extend it will boost your website rank and to what level it hampers your website ranking.

Keyword Density Of 5% - 15%

If you have a density between 5 – 15% for relevant keywords phrases, then you’re at the optimal level for strong search engine rankings. Now you need to work on other elements of your search engine optimization to get top rankings for these search terms.

Keyword Density Greater Then 15%

If you have any terms that exceed 15%, you run the risk of being penalized by the search engines. Review your web page content and either add additional relevant text or reduce the usage of the keywords to reduce their density on your web page.

Keyword Density Less Then 5%

If you have a density below 5% on relevant keyword phrases, you need to enhance your content and increase the usage of such keywords across your page. The best way is to incorporate the terms into reader friendly content.

Google Labs Offers Suggest Tool

Use Google Suggest tool at Google labs to know more about top search keywords for certain search term. See the snapshot below


Visit Google Suggest at http://www.google.com/webhp?complete=1&hl=en

Get Your Website Crawled Soon By Search Engine Spiders

Once you are done with SEO on your website, the most important point that comes followed with the SEO steps is to get your website crawled by the search engine crawler. For this it’s very important that your website should possess some things that tempt the crawler everytime and it comes to your website to index it.

Some people don’t understand what they should do to get their website crawled soon by the search engine crawler. So below are few tips which would help you to get your website crawled soon by spiders.

• The reasons that Search engines crawl yours site late is because Search engine can’t see any potential links pointing to your site. So the first thing you should do to get your site faster crawled by Search engines, is to gain more quality links pointing to your website. More quality links are pointing to your site more search engines faster it crawls your site.
• If you don’t have Sitemap on your site, make one fast. Create sitemap soon with all your website links located in it and pace that on the server. Also make sure you link your sitemap to the top of the homepage only, so that when your homepage gets crawled your sitemap too gets crawled with all internal page links.
• Host is also a very important point one should take care off. If your website is hosted on slow server the possible that your website will get crawled soon will reduce a lot. So switch your website to a host server which is fast and specific.
• Updated your website with more unique information/content as regular as you can, this will show crawler that your website contains something new everytime it comes to your website.

Advanced Features of Google Analytics

Google analytics has come out to be one of the top analytical packages for all kinds of websites. It’ has emerged as a very imperative tool in the field of internet marketing. There are many features of Google Analytics and can help you do wonders with your website statistics.

The basic features that are offered in the account are like tracking top traffic/visits top visited and exit pages, top ranked keywords, Traffic sources ad much more. But these is a lot beyond this border line which many people don’t actually discover when they track there account. Let’s discuss few of them which will help you gain more knowledge about your website performance.

Tracking Particular link, banner and certain country clicks and RSS feed subscribers

If you want to track how many people clicked on a particular link or banner or an affiliate link on your site? How many people from a certain country click on your banner advert or even the number of visitors from Digg that clicked to sign up to your RSS feed. Google Analytics can track this for you quite easily by simply adding an onClick event to your hyperlink code.

a href="http://www.abc.com" onClick="javascript:urchinTracker ('/outgoing/rssfeed')
Every time somebody clicks on the link above GA will register a page view on the page www.yoursite.com/outgoing/rssfeed. You can view the results in the Top content section by filtering the results by adding the term in filter box “outgoing”

To Track the downloads

Downloads can be tracked again using the onClick event as:

a href="http://www.abc.com/files/map.pdf" onClick="javascript:urchinTracker ('/downloads/map')

These enhanced features helps to track the website performance in more depth.

Yahoo! Updates Its Search Index Algorithm

Yahoo will be rolling out some changes to its ranking algorithm for crawling, indexing and ranking, throughout this update process visitor may see some ranking changes and page shuffling in the index.