New Project Knol Live Now

The most awaited new project Knol (authoritative articles) where people can share their knowledge is open to everyone now. You can share your knowledge over the web with your name reveal on the side of article. Every knol will have an author (or group of authors) who put their name behind their content

Website Traffic Drop : Due To The Quality Of Links

Google SERP changes isn't the only reason for a huge drop in website traffic in the month of July. JohnMu of Google over the Google Group has stated that, the site traffic drop can also occur due to the quality of links, that aren't upto the expectations of Google.

Matt Cutts Speaks About Search Engines

Matt Cutts, speaks about Webmaster Central and challenges for search engines in the future.

Optimizing PDF Documents For Search Engines

PDF documents can also be optimized for Search engines here are some simple tips for optimizing PDFs:

1. Use the meta-data feature found in adobe professional, with document title, description and keywords. This will help to generate the Meta-tags for your PDF documents, making it SEO friendly.
   
2. Name the PDF document with your targeted keywords. Put your high volume keywords in File names of the PDF document. PDF document gives SEOs one more chance at ranking for targeted keywords

Use Of Static URLs Over Dynamic Ones

As per SEO perspective its good practice to have Static URL's then Dynamic URL's as search engine crawlers have the ability to index and rank the static URL's more. Also a cleaner, easier to understand output is created. As you start to add more than one parameter to a URL search engine crawler have a dificult time indexing the URL. So the URL's which are not in the index will never rank or drive traffic from search engines.


Having keywords in URL structure is beneficial.
Having the keyword in your URL helps search engines understand what your page is about and also helps users know what they are likely to find on the page. See two examples below

abc.com/123467/9876/
abc.com/cars/toyota/


Having Delimiters in URL structure
Delimiters are used in URLs to separate words.The best practice is to use a hyphen to separate words. Search engines do have the ability to understand other characters, such as an underscore, but the hyphen is preferred over an underscore for usability issues.

Three Process Involved In Delivering Search Results

When you search for query on Google, you might wonder from where Google provides these result pages.How does Google find web pages matching your query. Its very simple to understand this, think of Web as a very large book and with a huge index telling you what is placed where and about everything and then its served to you. Basically three process are performed in delivering search results

• Crawling
• Indexing
• Serving

1. Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.This process is performed by automated computer programs called crawlers/spider/robot/bot
2. Indexing is the process where the Crawler/spiders compile a huge index of all the crawled pages or words.
3. Serving is something When a user enters a query, auotmated programs search the index for matching pages and return the results that are most relevant to the user query.

Its very important for each webmaster to get the wesite crawled and indexed by Google to get a higher rank in search results pages.

Check Your Website If Penalized From Google

Your website might get penalized or banned by the Google if you have done some spamming earlier on your website. Later when you have corrected that spamming on your website then also you might see that your website is still not there in the search index. How to check that is very simple, search for "site:yoursite.com" on Google. If Google returns one or more pages from your website then your website has not been fully banned.

To solve that problem just find out what you have done wrong on your website. Google doesn't like spamming, cloaking, link building and similar shady tactics. Re-do your website and ask for reconsideration.