Local Extensions By Google Adwords

Informative article on the local extensions added by Google Adwords to run geo-targeted ads.

http://adwords.blogspot.com/2009/07/location-extensions-new-way-to-run.html

SEO Friendly Domain Name

Domain Name or URL plays a very major role in any business. In SEO it is a major factor in getting better Search engine rankings. It's very important thing to do a thorough market research for the right kind of domain name selection, because once you have chosen a domain name then its forever.

First you have to see on your competitors and analyze their domain names also. then check out what domain name will suit more to your business. You should follow some points while selecting the domain name. Some of the points are as follows:

• .com domain is preferable if you are targeting business over the entire world or else choose the respective geographical area domain name for your business.
• Never use hyphens in domain names it will lose your website creditability
• If someone owes the domain name which you wanted and that person is selling it for some higher rates, then try to contact them and buy it from them. There is nothing wrong in spending little more dollars to get a good domain name for successful business.
• If possible keep your niche keyword in your domain name, so that you will get better SERPs with less effort.
• Don’t use very long URL on your webpages try keeping the meaning full file names.

Google Is Changing The URL Referral Strings

Google is now changing the URL referral strings i.e. now the webmasters can see in their analytics accounts when someone goes to their site from Google search result page.

Now the information can be used to analyze the search engine rankings and the effects of their search engine optimization strategies.

In the link below Google’s Matt Cutts explains that the new URLs will include info on the position of the page in search results.

http://www.youtube.com/watch?v=4XoD4XyahVw

Indented Listing For Your Keywords

Indented listings are the same website links in top 10 but the most relevant one for the searched query. The most relevant result is listed first, with other relevant pages from the same website indented below it.

How to get indented listings for your keywords

To get an indented listing for one or more of your keywords here are some of the points to follow:

1. A very basic thing is to first have a web page that already has a top 10 ranking for a keyword.
2. Your next step should be to create a second web page on the same domain and link it to the first webpage which is already ranking at top 10 positions for a keyword. Optimize the second page for the same keyword as page one but use different content and meta-tags.
3. Link the first ranking webpage to second created webpage with your keyword phrase in the anchor text.
4. Get inbound links from the website for the second page. Depending on the competition for the keywords high quality links can be enough to get the indented result.

Three Things You Should Do To Optimization Webpage

Search engine rank single webpage in the results for single search term

A single webpage should be optimized for a single search term only. Do not optimize the same page for more than one search term; It is always better if a web page is highly relevant to one search term than somewhat relevant to many search terms.


Google considers all pages of your website

Optimizing different webpages of your website for different keywords that are all related to a certain topic, this will help Google to think that your website is relevant to this topic and it will be easier to get high rankings for your keywords. Although only a single page of your website will be listed in Google's search results for the targeted search term.


Optimized web page content and inbound links work hand-in-hand

Website having both optimized content and good inbound links will be much easier to get high rankings on Google. A web page that has been optimized for the search term "internet marketing" and has links from other web pages that use the same term "internet marketing" as the link text is much more likely to get a top ranking on Google than a page that only has the inbound links or the optimized content.

To Optimize Your SWF Applications For Search Engines

1. Establish your search-related goals by identifying business-critical keywords for which you must compete, and how these terms can inform content decisions.
2. Create unique URL's for the important sections of your site, based on your established search goals.
3. Pass variables into your SWF file to tell it what content, or state, to display based on the content for the unique URL.
4. Based on your available data structure, ensure that the SWF content can also be displayed in the HTML source for each unique URL. If possible, utilize XSL to transform your XML source to create both the HTML and SWF content, embedding the text in the HTML source by using the noscript method.
5. Make sure your primary navigation is in HTML.
6. Don't over-design the transition effects between important sections of your site. The browser needs to refresh when transitioning to a different URL. Save the animations, transition effects, and other interactive elements for the noncritical pages/sections of your site.
7. Avoid pop-up windows.
8. Create an XML and HTML sitemap.
9. Create and submit a video sitemap if you're using video assets.
10. Create a robots.txt file.

Some Basic Facts About Ajax

Ajax isn't SEO friendly. Search engines don't run JavaScript and can't see AJAX-delivered content. AJAX created navigation goes nowhere; spiders can't see the links so they won't follow anything." Also, Ajax is not easily accessible to people who have vision difficulties (site readers cannot read it). Therefore, if you want to rank you need to continue doing some things the old-fashioned way. That means creating static HTML pages, using a sitemap having text links, and writing lots of great content for the spiders to follow and find.

Although Ajax isn't search engine friendly, there is a new Ajax powered search engine. This search engine is AJAX-powered social search engine that provides users with additional details such as the Alexa Ranking, Google Page Rank and domain age for each website."