These days’ white papers are powerful marketing tools used to justify implementing solutions. White papers basically discuss a specific business issue, product, or competitive situation. White papers are used to educate customers, collect leads for a company or help people make decisions.
In many cases, they summarize information about a topic, for example the results of a survey or study and then suggest a proposal for action, with the research data providing the justification for the action.
There are really only two ways to write white papers:
In many cases, they summarize information about a topic, for example the results of a survey or study and then suggest a proposal for action, with the research data providing the justification for the action.
There are really only two ways to write white papers:
- By focusing on your self-interests or
- By concentrating on the interests of your readers
No comments:
Post a Comment