Page Speed : Another Google Ranking Factor

Google uses page speed as another ranking factor. So improve the speed of your web page by following tips. Although Page speed is not Google's most important ranking signal. The end of Google's page speed announcement contains a very important sentence: "While site speed is a new signal, it doesn't carry as much weight as the relevance of a page." But still you need to improve your webpage for that little weight-age.

1. Choose a fast and reliable web host with a good connection to the Internet. A "cheap" web host could cause problems.
2. Combine external JavaScript code files into one file. The fewer files the server has to request, the faster your web pages will load. Also put all the tracking codes at the end of the code
3. Compress your JavaScript code to make the JavaScript file smaller.
4. Combine external CSS files into one file and compress your CSS files.
5. If your web server supports it, enable gZip compression (your web host can do that for you).
6. Use as few images as possible on your website and compress your images. Most graphic tools enable you to choose the compression rate when saving an image for the web

A New Keyword Tool Launched

KeywordIndex.com is a new free online keyword tool that helps you to find good keywords for your website. The 'Searches' counts for how often the keyword is searched per month. Below is a snapshot of the tool.

Optimize Your Website It Is Worth The Effort

Its not enough to just have your website listed on TOP 10 of major search engines but your website must also be convincing. It should deliver the right product/services what customer is looking for, it should have a professional design and it should make it as easy for the online buyers to buy the product/services from the website.

A trustworthy and professional website with a good conversion rate also has positive side-effects, that is why it is so important to work on improving the conversion rate of your web pages. Your customers probably will stay longer with your company/website if it offers the convenient environment for purchase of products/services on your website.

Always remember the golden rule of Optimization, It takes some time to optimize your web pages, but it is worth the effort. Even small changes can have a huge impact on the number of sales that you get.

Major Search Engine Deal : Yahoo/Microsoft

You must have heard about the latest Search Engine deal YES!!!!!!! the Yahoo/Microsoft deal. Future search engine predictions coming online shows that it will have a major impact on the search engine arena and probably effecting a lot of website rankings and the number of online visitors.

Yahoo is going to use Microsoft's search technology rather then its own and Bing.com will power the organic and the paid search results on Yahoo (except for premium ads on Yahoo). Yahoo and Microsoft deal hopes that the changes will come into play in early 2010 as it still needs shareholder and legal approval.

So lets wait, watch and get prepared for a major search engine landscape deal ever!!!!

Local Extensions By Google Adwords

Informative article on the local extensions added by Google Adwords to run geo-targeted ads.

http://adwords.blogspot.com/2009/07/location-extensions-new-way-to-run.html

SEO Friendly Domain Name

Domain Name or URL plays a very major role in any business. In SEO it is a major factor in getting better Search engine rankings. It's very important thing to do a thorough market research for the right kind of domain name selection, because once you have chosen a domain name then its forever.

First you have to see on your competitors and analyze their domain names also. then check out what domain name will suit more to your business. You should follow some points while selecting the domain name. Some of the points are as follows:

• .com domain is preferable if you are targeting business over the entire world or else choose the respective geographical area domain name for your business.
• Never use hyphens in domain names it will lose your website creditability
• If someone owes the domain name which you wanted and that person is selling it for some higher rates, then try to contact them and buy it from them. There is nothing wrong in spending little more dollars to get a good domain name for successful business.
• If possible keep your niche keyword in your domain name, so that you will get better SERPs with less effort.
• Don’t use very long URL on your webpages try keeping the meaning full file names.

Google Is Changing The URL Referral Strings

Google is now changing the URL referral strings i.e. now the webmasters can see in their analytics accounts when someone goes to their site from Google search result page.

Now the information can be used to analyze the search engine rankings and the effects of their search engine optimization strategies.

In the link below Google’s Matt Cutts explains that the new URLs will include info on the position of the page in search results.

http://www.youtube.com/watch?v=4XoD4XyahVw