Google SERP Showing Author Name.

When searched for some PDF File on Google.com i came across something very intresting in that. In one of the PDF file its author name was written next to it. Below is the snapshot.

On-Page SEO and Great Content Goes Hand-in-Hand

The Web is constantly growing and, as it grows, the competition will become tougher. The only way to survive online and to get noticed is to have something fundamentally good. Whether on-page SEO or great online content you should never choose between the two, they should go hand in hand. Great content has another advantage, it will help build your authority online and help you obtain great traffic, visits and incoming links.

How should you building great content online it’s very simple to perform. Just think in terms of your audience and try to give them value for time. Once you've built your content, just see if you can perform SEO on that content. Like if you can change few words here and there to optimize the use of some keywords.

New Project Knol Live Now

The most awaited new project Knol (authoritative articles) where people can share their knowledge is open to everyone now. You can share your knowledge over the web with your name reveal on the side of article. Every knol will have an author (or group of authors) who put their name behind their content

Website Traffic Drop : Due To The Quality Of Links

Google SERP changes isn't the only reason for a huge drop in website traffic in the month of July. JohnMu of Google over the Google Group has stated that, the site traffic drop can also occur due to the quality of links, that aren't upto the expectations of Google.

Matt Cutts Speaks About Search Engines

Matt Cutts, speaks about Webmaster Central and challenges for search engines in the future.

Optimizing PDF Documents For Search Engines

PDF documents can also be optimized for Search engines here are some simple tips for optimizing PDFs:

1. Use the meta-data feature found in adobe professional, with document title, description and keywords. This will help to generate the Meta-tags for your PDF documents, making it SEO friendly.
   
2. Name the PDF document with your targeted keywords. Put your high volume keywords in File names of the PDF document. PDF document gives SEOs one more chance at ranking for targeted keywords

Use Of Static URLs Over Dynamic Ones

As per SEO perspective its good practice to have Static URL's then Dynamic URL's as search engine crawlers have the ability to index and rank the static URL's more. Also a cleaner, easier to understand output is created. As you start to add more than one parameter to a URL search engine crawler have a dificult time indexing the URL. So the URL's which are not in the index will never rank or drive traffic from search engines.


Having keywords in URL structure is beneficial.
Having the keyword in your URL helps search engines understand what your page is about and also helps users know what they are likely to find on the page. See two examples below

abc.com/123467/9876/
abc.com/cars/toyota/


Having Delimiters in URL structure
Delimiters are used in URLs to separate words.The best practice is to use a hyphen to separate words. Search engines do have the ability to understand other characters, such as an underscore, but the hyphen is preferred over an underscore for usability issues.