Google Says : Web Browsing and Searching Grow More Risky

As per the latest updates in Google its shows that 3 million unique URLs on more than 180,000 Web sites attempt to install malware on visitors computers.

According to a report published by Google, Web browsing and searching are becoming highly risky activities.

"In the past few months, more than 1% of all search results contained at least one result that we believe to point to malicious content and the trend seems to be increasing," said Niels Provos, a security engineer at Google (NSDQ: GOOG), in a blog post.

For more detailed information you can view the link below
http://googleonlinesecurity.blogspot.com/2008/02/all-your-iframe-are-point-to-us.html

How To Improve The Link Structure Of The Website

Below are few steps that you can do to improve the rankings of targeted webpages on your website

• Make sure that the most important pages on your site can be reached with as few clicks as possible from your home page.The fewer clicks you need to get to a web page, the more important it looks to search engines. Breadcrumbs navigation is a great help for the reach out of WebPages.
• Link to the pages for which you want to have high rankings from all pages of your website use targeted keywords in the links to these pages that are related to that page. The easiest way to get related links to a web page is to link from your own website. But its very important to use keywords that are highly relevant and targeted.
• Make the links on your website absolute. Do not link to mypage.htm but to www.yoursite.com/mypage.htm
• Add a nofollow attribute to all links that aren't important for your search engine rankings. For example, your privacy policy page or the web page with your terms and conditions probably needn't be listed in search engines.
• If possible, remove unnecessary links from your web pages. fewer links you have on a page, the more important is the single link to the other pages on your site

Mosaic Cloaking: A New Technique Of Search Engine Spam

A new technique of Spam is here on the board, it’s named as Mosaic Cloaking. Well its purpose is same to get your webpage ranked high on search engines, but its slightly different form the Normal cloaking technique.

In Cloaking the content presented to the search engine spider is different from that presented to regular web surfers. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page.

Where as in Mosaic Cloaking only a part of a webpage is replaced. For example, the blank space on a web page might be filled with keyword rich text when a search engine spider requests a page. The rest of the page remains unchanged.

But the after effects of both the types of cloaking are bad. Later or sooner search engine crawler will get to know about these Spamming techniques and will remove the website from their index. All major search engines consider cloaking to be a violation of their guidelines. For that reason, websites that use cloaking will be banned from the search results.