Ever Wondered What Is Web Crawler

Have you ever wondered what exactly is web crawler or web spider or Bot, is it a software or some kind of manual editor sitting at some back end. Well the answer to your query is simple it’s that a web crawler is a program which browses the World Wide Web in a technical, automated manner. A web crawler is one type of bot. Web crawlers keeps a copy of all the visited pages for later processing apart from that it also index these pages to make the search narrower and exact to the search query.

In general, the web crawler starts with a list of URLs of the website to visit. As it visits these URLs, it identifies all the content and hyperlinks in the page and adds them to the list of URLs to visit. The process is either ended after a certain number of links has been followed.

Web crawlers typically take great care to spread their visits to a particular site over a period of time, because they access many more pages than the normal user and therefore can make the site appear slow to the other users if they access the same site repeatedly. One command that web crawlers are supposed to obey is the robots.txt protocol, with which web site owners can indicate which pages should not be indexed. Also the Meta Robot tag can be implemented in the website code which indicates the crawl weather to index the website or not.

Thus the basic overview of web Crawler shows that it’s just an automated procedure that is followed to index the website links and URL’s.

Major Techniques To Boost Up The Ranking Factor

Keyword analysis: a proper keyword analysis should be done according website services to get majority of higher ranking keywords.


Link exchange program: It can be started with targeting the useful, same theme and quality websites for the link exchange. May it be reciprocal or one-way link exchange scheme. It is highly recommended to start with this process as back links to this website are very low.


Blog setup/Blogging: A blog can be setup for the website with a link back to the website homepage. A Blog is like a website with fresh and updated content. It provides useful and latest info to the visitors and is dearer to Search engines. These days search engine highly rank up the websites with links from blog. Search engines give them a preference in rankings, the foremost reason being Fresh content. Also, Blogs can be used as a good source of one way links too.


Content updation: homepage and other webpages should be updated from content point of view more keyword rich content should be added for better ranking of website.


PPC Campaigns: PPC campaigns can be setup for the website for the most targeted keywords to increase the traffic to the website. Also to rank on the top most positions for the most targeted and relevant keywords.


Local search submission: Website should be submitted to specialized local area search directories in the concerned category so that more and more traffic comes on the way through local searches.

Outstanding Online SEO tools

There are many tools available online to enhance any website get higher optimization affects applicable for the website.

Many website offer free and paid tools to get the SEO performance results of your websites. Either you can use the free version tool or pay to get the full version of the tool available with you forever.

Below are the links of few website which offers free and paid tools online. You can access any of the links to get your website SEO performance checked.

http://tools.seobook.com/
http://www.seochat.com/seo-tools/
http://www.selfseo.com/
http://www.seocompany.ca/tool/seo-tools.html
http://www.seomoz.org/tools
http://www.linkvendor.com/
http://www.iwebtool.com/
http://www.webuildpages.com/tools/

Link Bait: Technique To Generate Trust Worthy Link Backs

Link Bait or Link baiting is the technique to generate trust worthy link backs for the website or blog. Link bait technique falls under the process of link building, and aims to increase the quantity of high-quality, relevant links to a website. Basic idea behind link baiting is same as of link building but with a twist because rather than hunting out for link backs, you are bringing the links to you through unique and popular site content.

Link baiting is the latest buzzing process in the SEO world and has come to be the preferred way to natural link building. It involves the process to create something that naturally attracts backlinks for your web page which finally attracts a lot of visitors.

Techniques of link bait

• Free Tools: create some sort of tool that is useful enough that people link to it. Automated tools that query data sources, combine information or conduct useful calculations are extremely link worthy.
• Web 2.0 Applications: Although the term Web 2.0 is more of a buzzword than a technicality, applications that fit the feature set do get a fantastic number of links from the web community and followers of this trend. Think maps, forums, communities, sharing, tagging, RSS, and Blogs.
• Informational Work Documents Link bait: Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience on the industry trends through which readers can benefit. If you can get high-profile persons in an industry to collaborate, your chances for developing "link-bait" substantially increase.

Link bait helps your website rank well through SEO in great amount as it creates more links to your site, which send potential customers your way. After all, the whole purpose of SEO - coming up high in the search engines is about reaching more people.

Vital Points To Be Remembered For Website Easy Accessibility

The easy accessible website is one that ensures proper delivery of its services successfully to the visitors as often as possible. These things can be achieved through some of the tips to be kept in mind like functionality of pages, validity of HTML elements, uptime of the site's server, and working status of site coding and components. If these features are overlooked or left faulty, both search engines and user will leave your website in a second.

Following are the problems that are faced when you try to access a website and it’s not able to deliver the desired results to you.

Broken Links on the Webpage: If an HTML link is broken, the contents of the linked-to page may never be found. In addition, some conclude that search engines take that as negatively rankings for the sites & pages with many broken links.

Applicable HTML & CSS: Although arguments exist about the necessity for full validation of HTML and CSS in accordance with W3C guidelines, it is generally agreed that code must meet minimum requirements of functionality and successful display in order to be cached properly by the search engines.

Functionality of Forms and Applications: If any submissions form, select boxes, other input-required elements block content is not accessible then search engines may never find them. Keep data that you want accessible to search engines on pages that can be directly accessed via a link. A non-functioning page, form, or code element is unlikely to get any attention from visitors.

Compact File Size: Web pages with large size are typically not fully cached by search engines. So keep WebPages size smaller so that search engines can be crawled. This is also done to reduce index size, bandwidth, and load on the servers, and is important to anyone building pages with exceptionally large amounts of content. If it's important that every word and phrase be indexed, so the smaller file size is advisable also its means faster download speed for users - a worthy metric in its own right.

Desirable Downtime & Server Speed: The presentation of your site's server may have an undesirable impact on search rankings and visitors if downtime and slow transfer speeds are common.

URLs, Title Tags & Meta Data: URL’s and Meta Data components all describe your site and page to visitors and search engines. Keep them relevant, compelling and accurate to ranking well on Search engines. You can also use these areas as launching points for your keywords, and indeed, successful rankings require their use. Also make the online visible text "search-friendly".

Superior Content Drives Potential Traffic To Your Website

Content is that magic or you can say that luring offer or scheme which drives traffic to your website, only ‘CONTENT’ is the important part in your website that gets lots of visitors to your site again and again. Have your ever wondered what is Content? So the answer is - Content is simply a texted information, which enlighten people about you and what your website is about.

Always keep in mind that the content of your website should be very informative, from which people should come to know about new things available on your website. This would make them to return back at your website.

Following are some guidelines to make your content more eye-catching and instructive.

1. Upgrade website with fresh content: Start publishing a newsletter that includes content and story about your service or products you offer on your website. Try to publish your post on regular basis. You can recommend filling sign up on your website to receive your newsletter regularly.
2. Nourish content with rich keywords: Put essential keyword in your contents that would force search engines to pick up your site. Use proper targeted keywords according to your business. Also keep in mind that your article should not reveal as commercial or advertising article.
3. Submit to the Directories: Article Directories are the best source of publishing and generating traffic to your web-site. Make sure that you put your company/Website information at the bottom of your article. This would lead significant visitors towards your website.
4. Create Informative Blog: construct a blog, naming similar to your services or product. If possible link it to your home page website that would ease your work. This would bring a lot of people to your website.
5. Visit associated forums: Visit forum that are related to your business, because that would provide you better information about visitors. Don’t forget to reply it along your resource box information and give link to your website or blog.

Link Popularity : The Boosting Formula

Link popularity plays an important role in SEO Parts. It helps to get the online visibility of a web site among the top of the search results. Link Popularity is the amount of quality links coming to your site from other sites so it implicates that the more quality links you get to your site the better you rank on search engines.

There are many ways to generate Quality links to your website. Do your research work with quality and be focused on it.

Submit to Major Search engines and Directories: DMOZ.org, Google.com, and Yahoo.com are the example with good popularity among other Search engines/directories. Because DMOZ employs volunteers who manually judge and approves the links on Dmoz

Paid links : Links can be bought from link brokers. Some are a one time fee and some links cost you a monthly fee. If you decide to go this route do not purchase more than 5 links per month. Going over that may look to the search engines like you are trying to manipulate results. You also want to make sure the sites you are buying links from have your link on a high PageRank webpage. This ensures that your website gets the proper PageRank instead of possibly cheapening it.

Article submissions: Write articles and submit them to websites who will publish them. Make sure you provide your name and URL which will be published with your article. This is a great way to get links to your website. You do not want to self-promote. The only thing you need from the article is the one way link to your site and possibly the name recognition. Simply submitting your articles is a killer way to generate one way links.

Put out press releases: You do not want to send them out for every little happening at your company but when something comes up that is news worthy by all means let people

Factors To Get Website Indexed By Major Search Engines

To get all pages of the web site indexed by major search engines is the most important phase in SEO process . For a website it’s very important to get indexed by the Major Search Engines like Google, Yahoo and MSN. For the website to get indexed in search engine it takes very long and lots of time and patience is required.

Here are few simple techniques that you can use to invite search engine Crawler to your web sites.

1. Simple Web Site Navigation: Your web site navigation scheme should be designed in such a way that visitors and search engines’ spiders can easily go through all the pages easily and without any difficulty. Web site navigation scheme plays a vital role in web site indexing.
2. SEO Implying Web Site Design: Most of the web designers design a web site not knowing the algorithms of major search engines’ and what SEO elements should be taken into account while making a website that too search engine friendly. So it is very important that when ever the website is designed, the man SEO aspects are kept in mind.
3. Embedded Java and other Scripts in code: Many websites use JavaScript in the code to improve look and feel or functionality. But this is no good from SEO point of view. It is recommended that a separate JavaScript file be used to call all JavaScript from. Java Script makes the HTML coding a bit heavy and provide hindrance for search engine bot to crawl the page.
4. Create HTML Site Map: Create an html site map to include links to all web site pages. This can help in guiding search engine crawler to all web site pages. It is recommended that the link of html site map be placed on top right corner of the home page of the web site.
5. Exchange Your Web Site link: Exchanging your web site link with other web sites and web pages which are already indexed by major search engines is the important factors that help site indexing.

Few Do's And Don’t To Be Kept In Mind While Doing SEO

Search Engine Optimization is a business speculation and requires attention and effort in order to succeed. Essential that search engine content is optimized for search engine placement.
There are few Do and don’t that needs to be kept in mind while you optimize your website.

It’s essential that you keep a track of all the Search Engine Optimization factors when you start with the basic analysis of your website. Good amount of traffic will result if a website ranks well in search engines that are why strong placement in search engines for critical keywords and phrases is essential. Below are few SEO Do’s and Don’ts to follow for your website.

Search Engine Optimization Do’s:

• Main Titles: The basic definition of a website is the collection of WebPages under a single domain. For each webpage there has to be a unique Title Tag. A unique page titles throughout a website is important. Websites typically contain many WebPages and using unique titles on WebPages will help highlight different keywords and key phrases.
• Quality Related Links: Links from related or relevant sites are more important than generic links from unrelated websites. Links are seen as “votes” of quality content. Search engines consider quality links from websites that contain related or similar content more importantly, than links from unrelated websites.
• Anchor Text: Using different anchor text to link to a website is seen by search engines as “natural” linking. Search engines use the anchor text of a websites incoming link as part of their algorithm to determine a websites theme.
• Keep Fresh content: Search engines take this inot account that how often the content is updated or added. Search engines Crawler come to website on regular interval. Add new content or WebPages daily or weekly to increase a search engine spider’s frequency. Consistent related content is critical to encouraging both visitors and search engines to return
• Important Tags: Use header tags and cascading style sheets in your website design. Many search engines value H1 and H2 tags more than others. The assumption is that header tags are used to highlight the most important items or themes that appear on a page.
• Keep Navigation simple and easy: keep the navigation of your website simple, easy and accessible from each internal page. So that a visitor is not lost in between of website and frustratingly he might quit out of your website.

Search Engine Optimization Dont's

• Keyword Stuffing: Don’t stuff web pages with keywords that is similar to or the same as the webpage’s background color. Most search engines have ways to detect keyword stuffing. Keyword stuffing will likely result in a search engine banning your website from the database.
• Cloaking: Cloaking is when the website identifies the IP address of a search engine spider and feeds the spider content that it is not really on the page.
• Don’t Sacrifice Quality: While search engine optimization is important, it is equally important that the content on a webpage should make sense. Don’t put irrelevant content on your website that will someday annoy the search engines.
• Don’t use Spam techniques: Don’t spam search engines, don’t conduct email spam campaigns, and don’t spam forums, don’t go for link farms.
  

Quality of Link partners in SEO can not be overlooked

Quality of Link partners or say backlinks in SEO can not be overlooked as it is one of the strongest ways to pull your website or blog to the top indexed website category! Acquiring quality and relevant links is really a challenge to get your website fully done for search engine optimization.

Choosing a quality link partner that would help you to grow your business and could result in real time profit is one of the most important and difficult task in SEO. The main aim to have the link partners should always be full of fundamental reasons for making link exchanges as it would turn out our work easier!

Below are few ways that would certainly help in choosing the best link partner for your website.

1. Google PageRank Important factor: always consider the Google PageRank of the resource website as the PageRank system of Google weighs the amount of links that points towards your site. It also measures the quality of those incoming links.
   
2. Linking pages are indexed by Google: before looking for any link partner, always make sure that the pages of the resource website are indexed by the Google and especially that page where your link is going to appear.
   
3. Use “Cached” link in the search result window: always make sure that you click on the cached link in the search result window because if you find your link there then this is a win-win situation for you otherwise you might have to look for some other partner.
   
4. Check for the Number of links on the resource page: always make sure that you know the number of the links placed on the resource page. Ideally it should not go beyond 100 because in case, it is 200 or 300 then your website would be enjoying only bits and pieces.
   
5. Relevant resource pages: always make a check for the theme of the website that it corresponds to the name and category appearing on the link pages. Always make sure that it relates to the business that your website is conducting because well organized links are always fruitful for your site and the visitors.
   
6. Online Visibility: always make sure that the links are visible as people want to exchange links but they dont want people to leave their website through links to other websites, and they do not even provide a path to their link pages or make it very difficult to find.
   

Abet of Meta Tag incorporation in SEO

The Importance of Meta Tags in SEO is very high as it helps to get your website or Blog visible to search engines. Meta Tags are used by search engines to allow them to accurately list your site in their indexes.To Make your website or blogs friendly to search engines has great benefits in increasing your page ranks too. The most Important tags that should be implemted on the website or blog for better ranking are listed below:


Title Tag: Title Tag is the first part of any Meta Tag. Taking an example of book, we can say Title tag is very similar to the title of a book; it gives a visitor the first hint as to the theme of the website. It is the most effective tag that is used to convey the theme of website to visitors.
In search engine results title are pulled from the title tag. Of course title tag is one of the most important factor in achieving high search engine rankings as well as traffic. Search engines use title tags to gather information about the website. Keywords in title tags are appeared in the hyperlink on the search engine result page. We include most important keywords in title tag which is related to site and represent nature of website.


Meta Description Tag: Description Tag is second important thing in Meta Tags. This tag gives visitors a concise and brief summary of web page content. In search engine result pages, after reading title of website a visitor reads the description of that web page/ web site and decide whether she/he will visit website or not.
A well written Meta Description Tag helps a page to rank higher for your targeted search terms. Description of Meta Tag should be nicely composed so that it could entice visitor to click on the website. So in nutshell, well composed description attracts search engine spiders as well as visitors. It just influences the website position in SERP.


Meta Keyword Tag: Search Engine uses wide variety of factors to determine the rankings. Meta Keyword tag also contributes to search engine ranking. It includes list of non repetitive and most important keywords for that particular page. These keywords are tracked by spiders of search engine. For any visitor query they just cross check the list of keywords in a keyword tag, if it matches most with the keyword list then provide user with results.


Meta Robots Tag: Meta Robots Tag gives the ability to specify whether search engines should index that page or follow the links appearing on that page. This tag helps in attracting spiders to website so that website could get crawled frequently. Also it tells the crawler to index the webpages or not.

Below is the link Of Meta-Tags Generator tool. Which helps to get the Meta Tags formed

http://www.addme.com/meta.htm

Keyword Analysis – Aperture To Get Online Evident

The First most step to get your website ranked on the major search engines is by selecting the most relevant and prominent keyword for your website.

Keyword analysis is a process of selecting the most favorable and recital keyword or Keyword phrases that can help visitors find your site. For any online marketing product or services to accomplish it is vital to know your audience there likings and the most viable means to reach them. Various Online tools are available for analyzing keywords.

Below is the list of few good tools available online which can be used for keyword analysis

http://www.digitalpoint.com/tools/suggestion/
http://freekeywords.wordtracker.com/
http://www.seochat.com/seo-tools/keyword-suggestions-overture/

Time Is Of The Essence, Make Your Webpage Excellent

Creating a good website comes from the trial and error process. learn few tips below to make a website true excellence.

Know your audience: First and foremost, you as a webmaster need to know who your targeted visitors are. This is of course the most important first step anyone can make. With your targets, you can then move on to what your audiences want. Have content on what your audiences want to read. Remember, no matter how good your website is to you, it is pointless if no body else likes it.

Keep your layout interesting: A good website should be pleasant to read. Make sure neither the text nor the background is an eyesore, not too bright or too dim. Text should also be in an appropriate size, not too small and not too big either. Graphics might help, but never overuse graphics. Not everyone is using a T1 connection out there.

Navigational Toolbar: Have a navigational toolbar, preferably at the side where all the hyperlinks are displayed. It is easier to move around your webpage with a toolbar, keeping track of where you've been and where to click on next. Make sure it satisfies a visitors needs allowing them to get around your website with minimum setbacks.

Spelling mistakes and grammatical errors: Ensure that there are no spelling mistakes or grammatical inaccuracies. Keep your language simple, understandable and error free.

Promote your site: Next thing to do is to bring in Visitors on your website. Join a link exchange program,there are plenty of sites offering this scheme. Perhaps providing free items, like free downloads will increase the popularity of your site. Other ways includes writing blogs or e-books with lots of links connecting to your site.

Broken hyperlinks: Just never have even a single broken hyperlink. Make sure all possible clicks lead to somewhere useful. A broken hyperlink will give your visitor an impression that the webmaster never updates his/her site. It destroys the mood of an eager visitor wishing to land their minds on a certain section only to find out that the hyperlink leads no where.

SEO - Technique Of Fine Tuning Your Website

SEO stands for Search Engine Optimization. Search engine optimization is the technique of fine-tuning your website so that it appears more frequently and with a higher ranking in search engines, thereby increasing free traffic to the site. Each search engine compiles a database of web pages, which are then ranked by relevance when a particular search term is entered. Every search engine uses different algorithms in order to determine a web page's relevance for a given search. But there are a number of steps that can be taken to help a web page receive higher ranking in search results.

• Search Engine Visibility

Make your site more visible in the search engines. To check the visibility of your web site if it is new just put the URL of your web site’s home page to the google search engine. If you will use www.domainname.com then only anchor text will be displayed. But if you use domain.com then it will show URL as well as Description related to that link.

• Meta Tags

1. Meta Title Tag: Just use your keyword in your title tag but in a organized manner (logical sentence), but don’t use more than 3 keywords in title tag.
2. Meta Description Tag: In the description tag describe the page content and also put the keywords related to the page. Don’t use more than 2 lines of description.
3. Meta Keyword Tag: Put your keywords related to the page you want to optimize. Put only relevant keywords separated by commas.

• Heading Tags

Like H1, H2, H3. Start your page content with heading tag. Put the most effective Keywords in heading tags.

• Link Strategy

Your web site’s every page should be properly linked to Home page. Use keywords in the name of pages. There must be a way to every page from your home page. Use keywords in your link text.

• Site Map Page

Site map page is the last but very important page of a web site. It is basically a route map that have link to each and every page of your web site.

Online Web Marketing - SEO

Online Web Marketing has been always evolving, changing, searching & indexing with Time. In the present dynamic world the new trend of Online Web Marketing as primary medium is quickly catching on, In comparison with traditional Advertising, Online promotions tend to offer best deals to consumers. Search Engine Friendly site with good mix of Marketing and Optimization can attract large number of target audience to their websites this helped the overall market of online advertising very much.

Online Web Marketing is also referred as Internet Marketing. It has many components. Some of them are as follows

• Search Engine Marketing
• Search Engine Optimization
• PPC
• Direct Online Marketing
• Banner Advertisement
• Including in Comparison Shopping Sites
• Email Marketing
• Affiliate Marketing